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On this week’s episode of Inside the Village, Frisco and Scott take a closer look at new Health Canada guidelines that will see warning messages added to individual cigarettes — not just the pack. Smokers will now be reminded, by the butt, that there is “poison in every puff” and that their nasty habit “may lead to impotence.” If that’s not enough motivation to quit, nothing will be. But do warnings like this actually make a difference? We ask Rob Cunningham, a lawyer and senior policy analyst at the Canadian Cancer Society. Also on the podcast: The latest on the doctor shortage plaguing northern Ontario, and a sweet deal for the owners of a posh Sudbury golf course. Let’s tee it up.

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